A one-page visual summary of the Excellence in Pediatrics Institute survey (with support from Pfizer) of paediatric healthcare providers and stakeholder organisations across Europe — capturing the biggest barriers to routine childhood vaccination and the solutions most likely to move parents to act.
Key messages
- Confusion from conflicting vaccine information (56%) and concerns about vaccine safety (51%) are the barriers parents face most.
- Measles-mumps-rubella (58%) and meningococcal disease (55%) top the list of diseases providers worry parents underestimate.
- Healthcare professionals are seen as the most influential (58%) and most credible (64%) messengers on vaccination.
- Safety-led messaging, delivered by trusted clinicians through social media, is the most effective way to encourage routine immunisation.
In October 2022, the Excellence in Pediatrics Institute, with support from Pfizer, surveyed paediatric healthcare providers and civic, advocacy and HCP stakeholder organisations across Europe. The survey received 106 valid responses (fielded 6–21 October 2022).
